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Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently

Breaking2. Nike UK
Breaking2. Nike UK

Nike #Breaking2 The Innovation - YouTube
Nike #Breaking2 The Innovation - YouTube

The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED

Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ

When Targeted Marketing Pushes the Boundaries : Nike's "Breaking2" Campaign
When Targeted Marketing Pushes the Boundaries : Nike's "Breaking2" Campaign

3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication

Nike Breaking2 2-Hour Marathon Livestream | Hypebeast
Nike Breaking2 2-Hour Marathon Livestream | Hypebeast

Nike's Unreleased BREAKING2 Shoe Made For Eliud Kipchoge Appears On eBay -  SneakerNews.com
Nike's Unreleased BREAKING2 Shoe Made For Eliud Kipchoge Appears On eBay - SneakerNews.com

Nike - IC Group
Nike - IC Group

Breaking2 — Activation Ideas
Breaking2 — Activation Ideas

Nike's Quest to Beat the Two-Hour Marathon Comes Up Oh So Short | WIRED
Nike's Quest to Beat the Two-Hour Marathon Comes Up Oh So Short | WIRED

Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell  | The Drum
Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell | The Drum

Breaking2. Nike UK
Breaking2. Nike UK

How To Get The Nike ZoomX VaporFly Elite BREAKING2 Shoe | SneakerNews.com
How To Get The Nike ZoomX VaporFly Elite BREAKING2 Shoe | SneakerNews.com

National Geographic on X: "We're excited to share that National Geographic  Partners has won its first ever Gold Cannes Lion for "Breaking2," a branded  content documentary created in partnership with Nike. Take
National Geographic on X: "We're excited to share that National Geographic Partners has won its first ever Gold Cannes Lion for "Breaking2," a branded content documentary created in partnership with Nike. Take

We Now Have the Lab Data on Nike's Breaking2 Runners
We Now Have the Lab Data on Nike's Breaking2 Runners

Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two  hours by 25 seconds | WIRED UK
Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two hours by 25 seconds | WIRED UK

The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED

Breaking2: Nike tried to beat the 2-hour marathon record | BURO.
Breaking2: Nike tried to beat the 2-hour marathon record | BURO.

News - W124° | Exploring Human Limits
News - W124° | Exploring Human Limits

Athletes wear custom-engineered Nike trainers in attempt to break two-hour  marathon barrier
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier

Athletes wear custom-engineered Nike trainers in attempt to break two-hour  marathon barrier
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier

Breaking2. Nike UK
Breaking2. Nike UK

Best Social Media Reactions to Nike's Sub-2 Run | Runner's World
Best Social Media Reactions to Nike's Sub-2 Run | Runner's World

Breaking2. Nike UK
Breaking2. Nike UK

Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently